From Awareness to Action
Every journey starts with awareness—even ours did, with Project Aware. Through PROJECTS4FREEDOM, we grab Attention, spark Interest, stir Desire, and lead to Action.
We do this through bold storytelling, social campaigns, and modern media. But most powerfully, it’s your network of IAM4FREEDOM Heroes—friends, co-workers, creators—who share personal, visual, and real-world signals that connect freedom to everyday life.